What is a brand? Gucci? Chanel? Yes, they are, almost all girls love them and want to be a bright girl with the brand items. But I think brand has two meanings. I call them out-side and in-side brands. Out-side brand is like fashion or cosmetic brands. They are connected to our appearance. On the other hand, in-side brand is connected to one�fs personality and identity. You should understand what is the most important thing for you to be a bright person and create your personal brand.

In our world, there are so many wonderful fashion brands. Edgy and fashionable new brands debut every season. The fashion brands wave never stops. A long time ago, Chanel or some brand items were more expensive than today. They used luxury materials to make their brand goods, so only some rich people could buy it. Because of that, they could be "high state brand". High quality brands had a luxurious, graceful, and elegant image. They were a symbol of wealthy people.

However, today, we can easily find young girls who use high quality bags every day. For example, some of my friends use a Coach bag every day as a school bag. Sometimes, they have a real one, but they usually get fake items on the internet. They just want the brand logo, because they focus on just the brand name. So even if they get an imitation one, they don�ft care. They just insist that they have a brand bag like the famous actresses or models use. Because of this movement, brand items seem to go down in value even if they don�ft change the item�fs price. So now, high brand items are no longer as meaningful because many people have them.

Therefore, we should focus on in-side brands. In-side brand means our character. Have you heard of "JK brand"? It�fs a kind of Japanese slang. JK means "�—Žq�‚�¶" or "High school girls". They are fresh, cheerful, and bright. The symbol of JK girls is their school uniform. If I wear the uniform, it would be cosplay and strange because I�fm not a JK girl. I�fm a university student. So in this case "brand" means high school girls�f looks, their age, identity, and character. According to this, everybody can have their own brand. Our character, education, history, identity, and more are very important parts of our personal brand. All of us have different skills, interests, personalities, and possibilities. Our brand name is of course our own name. We have to improve our contents and have to be an attractive person to create the best brand we can.

I think in-side brand is more important than out-side brand. We can easily get high quality out-side brands but we can�ft buy in-side brands. Our personal brand will show our real value. So, if you have high quality in-side brand, you don�ft need to have out-side brands. You are the best and you are the lead. Once you have created your best personal brand, out-side brand will be just a supporting part. To try to create your great in-side brand will help you be a more attractive person.